Choosing the right website builder with eCommerce features is a critical decision for any business that plans to sell online. The platform you select will influence everything from how fast you can launch to how efficiently you manage products, payments, and customer relationships. With dozens of options available, it can be difficult to distinguish between marketing hype and genuinely reliable solutions.
TLDR: This article reviews 12 of the best website builders with built-in eCommerce features, focusing on reliability, scalability, and practical tools. Platforms range from beginner-friendly, all-in-one solutions to advanced systems suited for large online stores. Each builder has strengths tailored to different business needs, budgets, and levels of technical expertise. The goal is to help you make a confident, informed choice.
What to Look for in an eCommerce Website Builder
Before comparing specific platforms, it is important to understand the core criteria that separate strong eCommerce builders from average ones. A trustworthy solution should offer more than just a storefront.
- Payment processing with support for multiple gateways.
- Product management, including variants, inventory tracking, and digital goods.
- Security features such as SSL certificates and PCI compliance.
- Scalability to support business growth over time.
- Support and ecosystem, including apps, integrations, and customer service.
The 12 Best Website Builders With eCommerce Features
1. Shopify
Shopify is widely regarded as an industry standard for eCommerce. It is a fully hosted platform designed specifically for online selling, making it suitable for businesses of all sizes.
Strengths: excellent performance, robust app marketplace, support for physical and digital products.
Considerations: monthly fees and transaction fees if not using Shopify Payments.
2. Wix eCommerce
Wix combines ease of use with a surprisingly capable set of eCommerce tools. Its drag-and-drop editor is well suited for small businesses and creatives who want visual control.
Strengths: intuitive design tools, wide template selection, built-in marketing features.
Considerations: less flexible for large or complex catalogs.
3. Squarespace Commerce
Squarespace is known for its polished design templates and consistent user experience. Its eCommerce features are tightly integrated into the platform.
Strengths: professional design quality, integrated blogging and content tools.
Considerations: fewer third-party extensions compared to Shopify.
4. BigCommerce
BigCommerce is a powerful platform aimed at growing and enterprise-level businesses. It offers advanced built-in features that reduce dependence on paid apps.
Strengths: strong SEO tools, multi-channel selling, no additional transaction fees.
Considerations: higher learning curve for beginners.
5. WooCommerce (with WordPress)
WooCommerce is an open-source eCommerce plugin for WordPress, offering near-total control over your online store.
Strengths: flexibility, large community, extensive plugin ecosystem.
Considerations: requires more hands-on management and hosting setup.
6. Adobe Commerce (Magento)
Formerly known as Magento, Adobe Commerce is a highly customizable platform used by large-scale online retailers.
Strengths: advanced customization, strong performance for large catalogs.
Considerations: high development and maintenance costs.
7. Square Online
Square Online is a natural choice for businesses already using Square for in-person payments. It allows seamless synchronization between offline and online sales.
Strengths: integrated payment processing, simple setup, free basic plan.
Considerations: less design flexibility than some competitors.
8. Ecwid
Ecwid is designed to add eCommerce functionality to existing websites rather than replace them.
Strengths: easy integration, supports multiple platforms, lightweight setup.
Considerations: limited design control without add-ons.
9. Webflow eCommerce
Webflow eCommerce bridges the gap between visual design freedom and professional-grade storefronts.
Strengths: advanced design control, clean code output.
Considerations: eCommerce features are still maturing.
10. Hostinger Website Builder
The Hostinger Website Builder offers a streamlined approach, combining hosting, design, and eCommerce tools in one package.
Strengths: affordable pricing, fast setup, AI-assisted features.
Considerations: fewer advanced selling tools than specialized platforms.
11. Sellfy
Sellfy is aimed at creators selling digital products, subscriptions, or print-on-demand items.
Strengths: simplicity, built-in digital delivery, minimal setup.
Considerations: not ideal for traditional retail operations.
12. Big Cartel
Big Cartel focuses on independent artists and small sellers with limited product ranges.
Strengths: straightforward pricing, easy to use, artist-friendly.
Considerations: limited features for scaling businesses.
Final Thoughts
No single website builder is universally “best” for eCommerce. The right choice depends on your business size, technical expertise, growth plans, and budget. Platforms like Shopify and BigCommerce excel in scalability, while Wix and Squarespace prioritize ease of use and design. Open-source solutions such as WooCommerce and Adobe Commerce provide flexibility but demand more technical involvement.
By carefully evaluating your needs and matching them to the strengths of these 12 eCommerce website builders, you can establish a solid foundation for long-term online success built on reliability, security, and performance.